A15. CRM - Customer Relationship Management

Marketing Automation
Email, telemarketing, direct marketing, marketing activity planning and tracking, marketing activity ROI analysis, online survey, lead management

Sales Force Automation
Regional sales tracking/task assignment, order entry, sales estimate/quotation management, customer purchase record, opportunity management list, instant credit limit authorization

Customer Support Management
Online customer service center, product and service case tracking, online inventory inquiry, order and shipment inquiries, instant production queries, flexible scheduling management, maintenance management

Partner Relationship Management
Order entry, joint opportunity management and inquiry, customer information query, partner activity report, joint marketing activities, marketing activity ROI analysis

Customer Portal
Self-service center for inventory, orders, shipments and production information. Collaborative development environment. E-commerce.